LORD: 'Digital Lies' Lyric Video Released
- Feb. 10, 2013
Australian melodic metallers LORD will release their new album, "Digital Lies", on February 22.
The official lyric video for the CD's title track can be seen below.
Stated LORD mainman Lord Tim: "For this release, we thought long and hard about other options regarding labels and, frankly, it's a mess out there. The larger labels are doing everything they can to protect their revenue and are being very cautious about who they deal with, and the smaller labels are at the mercy of a very volatile and changing market, and you can never be sure they'll be still in business once the time to pay up comes around. We've unfortunately had to wear the consequences of that in the past.
"We've chosen once again to distribute this release via Riot! Entertainment for Australia and New Zealand and Rubicon Music for Japan since we had such a great experience with them for our previous album, 'Set In Stone'. For the rest of the world, however, we've chosen this time to keep as much control over our product as we can by planning to export to stores around the globe and sell directly from our own web store.
"As I mentioned before, the market is so fickle now, trusting a label to even be there let alone pay up is a risk we just can't afford to take if we want to keep touring and releasing albums — simple as that.
"So what does it sound like?
"If you know what LORD sounds like… well, that. We're not reinventing ourselves or the genre at all. We haven't tried to go off in any new and weird direction. There's definitely an underlying dark technology vibe throughout the album as a theme, but other than that, it's the same diverse sound that we've had since we were out there as DUNGEON."
"Digital Lies" track listing:
01. Incipio 02. Betrayal Blind 03. Digital Lies 04. Point Of View 05. Walk Away 06. 2D Person In A 3D World 07. Final Seconds 08. The Last Encore 09. Because We Can 10. The Chalkboard Prophet 11. Battle Of Venarium
The cover art was once again created by Felipe Machado (BLIND GUARDIAN, IRON SAVIOR, ICED EARTH, GAMMA RAY).
LORD is essentially a continuation of DUNGEON, one of Australia's longest running and highest-profile heavy metal bands that disbanded in 2005. LORD has released three full-length albums, two EPs and a digital-only release live album, and continues to play the DUNGEON back catalog live. The band has shared the stage with the likes of GAMMA RAY, NIGHTWISH, QUEENSRŸCHE and most recently ICED EARTH and continues to tour internationally. Their last critically acclaimed album, 2009's "Set In Stone", featured guest appearances by Craig Goldy (ex-DIO), Pete Lesperance (HAREM SCAREM), Glen Drover (ex-MEGADETH), Felipe Andreoi (ANGRA), Olof Mörck (AMARANTHE) alongside a host of other well-known musicians.
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