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AVENGED SEVENFOLD Taps Director ANDREW BAIRD For 'This Means War' Video

January 30, 2014

AVENGED SEVENFOLD has tapped Andrew Baird (CAGE THE ELEPHANT, CARRIE UNDERWOOD) to direct the video for the band's song "This Means War". The clip is described as "a grisly street fight on the dark streets of an urban metropolis. Haunted by dark creatures and lost souls."

"This Means War" is taken from AVENGED SEVENFOLD's sixth and latest album, "Hail To The King", which came out last year and was the band's second straight CD to debut at No. 1 on the Billboard chart, following 2010's "Nightmare".

AVENGED SEVENFOLD guitarist Synyster Gates told Music Radar about the "This Means War" track: "We wanted a really impactful, riff-based intro but one that would also feature our dual-lead-harmony approach. It's pretty cool how it fits into the slow groove of the track and just hammers through.

"This song is becoming one of my favorites. I've been really enjoying watching people listen to it because it so fits the vibe of the album. When they hear it, they start moving, and they don't stop. Sometimes, with more progressive songs, you lose that fee somewhere along the line, but 'This Means War' never quits — the energy is always there.

"All of my solos were improvised initially — I would go in and get my bearings and see what I came up with. I was hearing something chaotic in the intro, a machine-gun spray that would build into something more melodic."

AVENGED SEVENFOLD has released the animated series based around "Hail To The King". The six-episode series is available on Machimina's HappyHour channel on YouTube and also serves as a prologue and back story for the group's mobile game, "Hail To The King: Deathbat", which will debut later in the year.

The series was directed by Jon Schnepp, producer of the Adult Swim animated show "Metalocalypse".

Both the series and game tell the story of AVENGED SEVENFOLD's fictional mascot, the Deathbat.

The band recorded seven brand new songs for the game, which will also include 16 pieces of never-before-seen artwork from all the group's albums that players can unlock.

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