AC/DC Partners With TRIUMPH MOTORCYCLES

October 24, 2008

The Sony BMG Music Entertainment UK / Triumph Motorcycles collaboration kicks off with the launch of AC/DC's "Black Ice" album and marks the start of the two companies working together on promotional activity around albums and tours for new bands on Sony BMG Music Entertainment's labels.

Triumph Motorcycles have been associated with rock 'n' roll since the 1950s when they became the rockers bike of choice. Today Triumph makes a wide range of motorcycles from modern classics and cruisers to cutting-edge sports bikes like the iconic Speed Triple and Daytona 675. The Sony BMG Music Entertainment UK portfolio includes many of the biggest names in rock 'n' roll, ranging from classic rock giants like AC/DC to up-and-coming young bands spanning all genres of rock 'n' roll music.

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