The latest television commercial from Dunkin' Donuts, the largest coffee and baked goods chain in the world, featuring original KISS guitarist Ace Frehley has been posted online at YouTube. The America Runs on Dunkin' campaign features advertisements directed by screenwriter, director, producer and actor Zach Braff. Two spots within the campaign debuted yesterday, featuring Frehley and supermodel Naomi Campbell and in support of Dunkin' Donuts Iced Tea and Iced Latte summer beverages, respectively.
Created by Hill Holiday of Boston, Massachusetts, the new multi-million-dollar campaign consists of national, regional and local television placements and will run through the end of the year.
Dunkin' Donuts' new light-hearted campaign uses the celebrities as "foils" to illuminate how Dunkin' Donuts understands and celebrates the everyday folks who make America run. Braff, who starred in, wrote and directed the critically acclaimed "Garden State", brought the campaign to life through his direction. In the spots, Campbell and Frehley are showcased attempting to do everyday tasks, juxtaposed with non-celebrity folks who upstage the celebrities and do a better job completing the tasks due to their unpretentious, down-to-earth attitude and a little help from Dunkin' Donuts products.
"By casting the celebrity in a role that pokes fun at their public persona, we are taking a unique approach with these ads," said Robert Rodriguez, Dunkin' Donuts brand president. "The celebrities have been great sports in allowing themselves to be portrayed this way, so therefore we can highlight the everyday women and men who keep this country running as celebrities in their own right."
Other celebrity spots will debut later in the year.