AEROSMITH: STEVEN TYLER-Inspired, Custom Designed Motorcycles Now Available

September 12, 2006

AEROSMITH's Steven Tyler and Bruce Rossmeyer, CEO of 13 Harley-Davidson locations, including the world's largest Harley-Davidson dealership located at Bruce Rossmeyer's Destination Daytona, along with guidance of Rossmeyer's personal custom motorcycle designer, Tim Gabel, have teamed up to design and produce "The Steven Tyler Signature Series," a one-of-a-kind collection of Steven Tyler-inspired, custom designed motorcycles.

Limited to ten unique, custom motorcycles, the exclusive Steven Tyler Signature Series is designed to capture and exemplify Tyler's love for motorcycling and his unique, artistic flair. The series, manufactured by Hellbound Steel Motorcycles with Tyler's personal style in mind, will feature several firsts in the custom motorcycle industry, including a specially designed logo and Steven Tyler signature components. The collection will also showcase a powerful, baritone-producing, Harley-Davidson 1690cc Twim Cam 103 engine which screams louder than Tyler himself and other top quality components. The bikes will be individually serial numbered 1-10 and be NADA listed.

Each motorcycle of the Steven Tyler Signature Series will retail at $80,000.00 and includes a private reception for the motorcycle buyers with both Rossmeyer and Tyler, including round-trip air to Daytona Beach, FL during the 2007 Bike Week for this once-in-a-lifetime opportunity. Available on a first-come, first-served basis, The Steven Tyler Signature Series will only be available at Bruce Rossmeyer's Daytona Harley-Davidson located at Destination Daytona. With only 10 produced for sale, six remain available for purchase. To inquire about purchasing one of these once-produced custom motorcycles, contact Shelly Rossmeyer Pepe at 1-866-642-3464 or log-on to www.BruceRossmeyer.com / click on "The Steven Tyler Signature Series" link.

Bruce Rossmeyer currently owns thirteen Harley-Davidson locations, including the famed Ft. Lauderdale and Daytona Beach locations and the new world's largest Harley-Davidson dealership in Ormond Beach. At the Harley-Davidson dealerships, owned by Bruce Rossmeyer, the dealers are the lifelines to the customers. Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road. Bruce Rossmeyer's world's largest Harley-Davidson dealership is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174.

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