Maze Matthews recently spoke with AEROSMITH drummer Joey Kramer about Joey's Rockin' & Roastin' organic coffee line. You can now watch the chat below.
Kramer will be hitting up Costco in Westbury and Staten Island the weekend of February 8-9 to meet his Rockin' & Roastin' fans in New York.
Starting this week, his ground Sumatra will be on the shelves of most Costco locations throughout the Northeast.
Here are the details:
* Costco - 2975 Richmond Avenue - Staten Island, NY 10314 - Saturday, February 8, from 1 to 2 p.m.
* Costco - 1250 Old Country Road - Westbury, NY 11590 - Sunday, February 9, from 1 to 2 p.m.
Kramer is a coffee-loving Rock And Roll Hall Of Famer. The story of Joey Kramer's Rockin' & Roastin' organic, custom-roasted coffee blends begins in the field. Unlike "sun grown" coffee that's cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin' & Roastin' coffee is lovingly cultivated using the traditional "shade grown" method, under a canopy of indigenous trees. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: two Dark roasts, from Sumatra and Ethiopia; and, a Dark-Medium, hailing from Guatemala.
"I think the biggest hurdle that I'll have is getting the message out there that it's not just another celebrity lending his name to make money. I'm hands-on," Kramer told Union Leader. "I have a great team that I put together, and we're obsessed with bringing quality gourmet coffee to the market for a reasonable retail price."
For more information, visit www.rockinandroastin.com.