AIRBOURNE Frontman Explains 'Breakin' Outta Hell' Album Title

September 5, 2016

Joel and Ryan O'Keeffe of Australian hard rockers AIRBOURNE took part in a press conference in Paris, France to promote their new album, "Breakin' Outta Hell". You can now watch the question-and-answer session below.

Speaking about the new album title, Joel said: "'Breakin' outta hell,' it's for everybody that's having a hard time, or even if you've just had a hard week at work, or at university studying, trying to learn economics or stuff that you don't know what the fuck is going on, and you're, like, 'I just wanna rock.' Anyone who's having a bit of a shit day, we've got a saying, it's called, 'World off, music on.' So that's what it's about. Breakin' outta hell, and rock and roll is your one-way ticket out."

On the topic of AIRBOURNE's decision to sign with Spinefarm after parting ways with longtime label Roadrunner, Ryan said: "Well, basically, Roadrunner… the option was up, so the deal was up, and Roadrunner… a lot of friends at Roadrunner had moved on. And Spinefarm has a whole new plan, basically. They've been around for a while, but they're getting serious — they have a few plans, Universal is putting a lot of investment in the label, and we wanted to be a part of that. So we figured, 'The option's up. Let's start fresh with a new label.' And the thing was, they came to us and said, 'How do you wanna make your record?' And we said, 'Usually we go to the States and we find a producer.' And they said, 'Yeah, but how do you wanna make it?' Think outside the box.' And we were, like, 'We haven't made [an album] in Australia. And we've always wanted to work with [producer] Bob [Marlette] since [2007's] 'Runnin' Wild', and Mike Fraser's the best engineer in the world. Can we have him fly to Australia and do it there?' And they said, 'Yeah, yeah.'"

"Breakin' Outta Hell" will be released on September 16. The disc's title track, which also serves as the first single and video, can be streamed using the SoundCloud widget below.

As previously reported, AIRBOURNE has announced a headline tour of North America for September and October. The trek kicks off in San Diego on September 12 and concludes in Baltimore on October 14, taking in 21 shows along the way.

Driven by a formidable work hard, play hard ethic, the Australian outfit (led into action by brothers Joel and Ryan O'Keeffe, vocalist/lead guitarist and drummer, respectively; guitarist David Roads and bassist Justin Street complete the lineup) has spent the past ten years establishing itself as a true force of nature: living on the road, selling out major venues and appearing on bills with some of rock's most legendary names, and this latest North American run will only add to their reputation for incendiary live performances — maximum energy, maximum entertainment.



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