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ALICE COOPER's 'School's Out' Featured In New MASTERCARD Commercial

July 10, 2008

MasterCard is celebrating the British obsession with summer holidays in its latest TV commercial, created by McCann Erickson.

The commercial is aimed at positioning the brand as the credit card of choice when travelling abroad.

The 60-second spot, which is accompanied by the ALICE COOPER anthem "School's Out", opens on a group of office workers counting down the seconds until their summer holidays start.

As soon as the clock hits five o'clock a mass exodus occurs as the suits all make a mad dash for the airport.

When they arrive at their destination, the white-collar clan are seen diving into a hotel pool, fully clothed, with the strapline explaining: "Knowing you've earned every second: Priceless."

Watch the commercial below.

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