BLACK LABEL SOCIETY Bassist Launches CYCLE OF PAIN

BLACK LABEL SOCIETY bassist John "JD" DeServio has signed with Reform Records for his project CYCLE OF PAIN.

Accompanying DeServio in CYCLE OF PAIN is vocalist/rhythm guitarist Gregg Locascio, lead guitarist Joe Taylor (who plays with Doro Pesch) and drummer Rich Monica. In fact, DeServio, Locascio and Taylor were in a band together when they were only 15 years old. "We grew up together," says DeServio. "It's family, just like BLS."

The reason behind CYCLE OF PAIN is simple, "The tunes were written to create some awesome music," explains DeServio. "This record is very diverse. Our influences range from BLACK SABBATH to JOHN COLTRANE, there's even a piano ballad with string arrangements on here. Zakk Wylde is going to do a guitar solo or two and Brian Tichy will be on a few songs as well. CYPRESS HILL is also doing a track with us."

Endorsed by Schecter Guitars and an alumni of the prestigious Berklee College of Music, DeServio's rock 'n' roll resume includes playing bass for LITA FORD when she opened for MÖTLEY CRÜE on the "Dr. Feelgood" tour. DeServio then joined UFO guitarist Vinnie Moore's band for their opening stint in front of RUSH on the "Roll the Bones" tour. Aligning himself with Zakk Wylde in PRIDE & GLORY, DeServio got to open for AEROSMITH. In addition to working with Richie Kotzen and Derek Sherinian amongst others, DeServio often holds bass clinics and teaches.

CYCLE OF PAIN's debut will be release late spring 2008.

For more information, visit www.myspace.com/cycleofpain.

About Reform Records: the truth of their vision lives in their name. Based in New Jersey, Reform believes in and understands that artist development is an endless and subjective process. Fully embracing change and accepting the current revolution the music industry is undergoing, Reform aims to work with business minded artists who are committed to success.

Reform's staff includes former label executives from Interscope, A&M and Elektra Records as well as Sirius Satellite Radio. While the label may be new, those running it come armed with a wealth of experience. This is a record company that avoids overblown budgets and unfair agreements, instead focusing on hard work and appropriate partnerships.