BRET MICHAELS Honored By AMERICAN DIABETES ASSOCIATION

June 26, 2010

Bret Michaels, lead vocalist of POISON and winner of this season of "The Celebrity Apprentice", has received the American Diabetes Association's prestigious Chair's Citation Award in Orlando, Florida.

Bret will be the first recipient of the Award, which recognizes the outstanding accomplishments of individuals, corporations, institutions or organizations who have demonstrated significant dedication and commitment in their local market and have had a positive impact in advancing the mission of the American Diabetes Association.

"We are proud of Bret's passion and commitment to raising funds for the American Diabetes Association. His efforts this year will truly help us change the future of this deadly disease," said Larry Hausner, CEO, American Diabetes Association. "We are also very excited to continue our relationship with Bret and, together, help Stop DiabetesSM."

Bret, who has type 1 diabetes, chose the American Diabetes Association as his charity during this season of "The Celebrity Apprentice". He raised $390,000 for the Association and has helped put a face to diabetes by raising critical awareness about the seriousness of diabetes and the importance of diabetes prevention and management.

The American Diabetes Association is the largest voluntary health organization committed to the fight to stop diabetes. Each year the Association honors volunteers who have made a significant contribution to this fight at its Community Volunteer Leadership Conference and National Board Meeting. Immediately following this conference, the Association hosts its Scientific Sessions with more than 13,000 top scientists, physicians and other health care professionals from around the world to share cutting edge research, treatment recommendations and advances toward a cure for diabetes.

Nearly 24 million children and adults in the United States have diabetes. Diabetes contributes to the deaths of more than 230,000 Americans each year. The American Diabetes Association estimates that the total cost of diagnosed diabetes in the United States is more than $174 billion; further published studies suggest that when additional costs for gestational diabetes, pre-diabetes and undiagnosed diabetes are included, the total diabetes-related costs in the United States could exceed $218 billion.

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