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BRET MICHAELS 'Pets Rock' Collection Coming Next year

September 27, 2011

Singer, songwriter and pet enthusiast Bret Michaels is introducing a line of pet products to be available exclusively at PetSmart. The Bret Michaels Pets Rock collection will launch in summer 2012 and be available in the more than 1,197 PetSmart stores in the United States, Canada and Puerto Rico and online at PetSmart.com. This product line follows the 2010 launch of other exclusive, innovative brands by PetSmart, including Martha Stewart Pets and GNC Pets.

"Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities," said Matt McAdam, vice president of merchandising for PetSmart. "Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents' needs with a 'cool' line of products from an entertainer with a demonstrated passion for our four-legged family members."

Consumers saw another side of Bret Michaels in his recent reality television show as well as his partnership with the American Diabetes Association, through which he gave funds and raised awareness of the disease with which he has had a lifelong battle as an insulin-dependent diabetic. Through his two reality television series, viewers also got a firsthand look at Bret Michaels' commitment to his family, including his two daughters and two dogs.

"As a musician who loves animals, I'm thrilled to be collaborating with PetSmart to create the Bret Michaels Pets Rock collection," said Michaels. "As a dedicated pet owner myself, this is a natural partnership for me, and I can't wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are."

For more information on the Bret Michaels Pets Rock collection, go to this location.

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