DEAN GUITARS Founder DEAN ZELINSKY Announces New Company: DBZ GUITARS

August 26, 2008

World-renowned guitar maker Dean Zelinsky has unveiled his new company DBZ Guitars LLC. He explained, "DBZ Guitars will have my personal control over design, direction and quality." The company's web site, currently revealing only a glimpse of the new line, also includes the "DBZ Guitar Forum" where Zelinsky will be interacting once again with his fans online.

Zelinsky, who founded Dean Guitars in 1976 at the age of 18, is recognized industrywide for ushering in a new era in guitar design. That evolution continues with the new line of DBZ Guitars, premiering in January 2009, showcasing Zelinsky's ability to "take guitar design to the next level." Zelinsky will be doing for guitars what custom bike builders have done for the motorcycle industry. Zelinsky stated rare exotic woods, laser technology and proprietary graphics applications will be essential to DBZ Guitars' new look.

Equally newsworthy, Dean Zelinsky has partnered with Diamond Amplification owner Jeff Diamant (who is now also President and COO of DBZ Guitars),and Diamant's Texas partner, Terry Martin. Explained Zelinsky, "Jeff and I share a vision for DBZ, and see eye-to-eye on how this industry should be serviced. I have teamed up with Jeff because his proven business savvy is critical to this challenging new venture... guitar brands are not built every day. His Diamond amps are second to none and add cache to the DBZ guitar brand."

"Dealers and distributors worldwide are already calling and vying for exclusive rights to DBZ/Diamond," added Diamant. "Simply, together we can do more than we can apart." Diamant continued, "Diamond will not be changing its current vision or plan. We have a vision for DBZ and a vision for Diamond."

"We are bringing a radical approach to every aspect of DBZ Guitars; guitar design, marketing, advertising and distribution, while retaining traditional and elegant styling and feel," said Zelinsky. "The technology available today is being way under-utilized. This industry is stuck in the Dark Ages — it needs another shot in the arm."

DBZ Guitars will be offering distributor exclusives worldwide on U.S.A.-made custom and high-end guitars, and a full range of lower price point guitars (electrics, acoustics and basses) to fit every level of talent and budget. Zelinsky and Diamant are focusing on quality, from top to bottom, to not only meet but exceed the expectations of Dean's more than 30-year fan following and the Diamond Amps fans.

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