DEF LEPPARD To Launch 'Rockzimity Marketing' At Joe Louis Arena In Detroit

August 18, 2008

DEF LEPPARD proves once again they are pioneers not only in music, but now, as leaders in the digital age, through a strategic partnership with mobile marketing firm Ace Marketing & Promotions Inc. (AMKT). On August 23 at the group's concert in Detroit, MI at the Joe Louis Arena, DEF LEPPARD will introduce their "Rockzimity Marketing," a Bluetooth and Wi-Fi proprietary marketing technology, only from Ace Marketing & Promotions Inc.Ace Marketing will power the delivery of exclusive content direct to the fans of DEF LEPPARD, via Bluetooth- and Wi-Fi-enabled "hot spots" at the show.

For the first time ever in an arena environment DEF LEPPARD fans will be "Welcomed to the Sparkle Lounge" upon walking through the main entrance of Joe Louis Arena. They also can get a message that enables them to "Win A Trip To The Sparkle Lounge" after the show. Fans will also receive select discounts on merchandise adding a third layer of value for the DEF LEPPARD fan.

DEF LEPPARD lead singer Joe Elliott said of the program, "You have to differentiate your music in today's industry and how you introduce things to your audience. This is the direction for the future of the way fans connect with artists, it also adds another dimension to our live performance by getting the fans involved from the moment they walk though the door — literally."

Matt Gaines, Sr. Vice President of Marketing for Ace Marketing & Promotions, stated "We are proud to partner with DEF LEPPARD on this ground-breaking initiative. We love firsts. This is a first for Rock music and a first for the fans of DEF LEPPARD. It doesn't get any better than this. So come to the show with your Bluetooth visibility enabled, and experience 'Rockzimity,' you could win a trip after the show to meet DEF LEPPARD in 'The Sparkle Lounge.'"

DEF LEPPARD's "Rockzimity Marketing," will be activated at key hot spot locations in and around Joe Louis Arena. Upon arrival at the venue. signs will direct fans to enable their Bluetooth or Wifi signal on their mobile device. Once fans are visible to the zone, they then will receive a message from the band. Upon accepting the message, fans will instantly begin receiving exclusive content from DEF LEPPARD. There will be no cost to a fan, data charges or minutes of service incurred for content.

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