DEF LEPPARD's RICK ALLEN Launches Luxury Bag Company

May 31, 2018

Rick Allen of DEF LEPPARD, legendary drummer for one of the most historically influential rock bands, has announced the launch of his new luxury bag company BonSac.

Allen's luxury bag company, consisting of a partnership with Lars Tetens, luxury designer, introduces their first unisex day bag under the BonSac name. Their partnership represents years of relentless collaboration in pursuit of an heirloom-quality classic-style bag that will endure the test of time, much like Rick himself.

"In my world of rock and roll, with so many artists choosing compassion over conventional fashion, style with conscience is the future," said Allen.

In 1978, Rick joined DEF LEPPARD and quickly became an integral member, co-writing some of their most well-known hits. Early on, he overcame the amputation of his left arm following a tragic accident. Upon returning to the band, fans affectionately nicknamed him the "Thunder God" after hearing a style of drumming that remains iconic to this day.

Today, Allen is a philanthropist, artist and owner of a luxury bag company.

Currently, Allen is touring with DEF LEPPARD and providing the steady rhythmic beat that is the heart and soul of a band that spans multiple generations. Their popularity this year will take the band to 80 cities at some of the largest entertainment venues in the U.S. and abroad.

With Allen's commitment to the vegan lifestyle, the bags are completely animal-free using a combination of materials such as Kevlar, soft industrial upholstery fabric and waxed cotton. This synergy creates a truly wearable piece of art.

The Allen & Tetens BonSac brand of bags will be available through Amazon starting spring of 2018. The full collection will follow in late 2018.

Find more on Def leppard
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).