'Dimebag Hardware' Joins ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL

July 6, 2009

Late PANTERA/DAMAGEPLAN guitarist "Dimebag" Darrell Abbott's girlfriend of 20 years, Rita Haney, will unleash new items from the Dimebag Hardware clothing line — featuring some of the apparel that Abbott himself designed before his untimely death — at this summer's Rockstar Energy Drink Mayhem Festival, kicking off July 10 in Sacramento, California and wrapping in Dallas, Texas on August 15. "Dime loved touring, which is why I am so excited to bring his line, Dimebag Hardware, out on the road for the fans just as he would have envisioned it!" Haney said in a statement.

The Dimebag Hardware booth has scheduled a slew of special guest appearances and signings. The booth will also be packed with brand new designs, including Haney's signature Dime cowboy hat, and much more!

For more information, visit DimebagHardware.com.

Dimebag Hardware's mission: "Since Dime's vision in early 2004, our goal here at Dimebag Hardware has been to blend heavy metal and clothing with an aesthetic that truly speaks and captures his essence. When Dime started realizing how hard it was to find clothes that he liked to wear, were comfortable, but also didn't belong to the pop or hip hop world, he found that his style of clothing had become almost obsolete! It was becoming impossible to find camo anywhere, let alone a pair of canvas shorts that didn't 'make my legs look like match sticks coming out of the bottom!' He decided, 'I'll just make my own! Let's let the rocker take care of the rockers for a change!' He sat down and went to work sketching out his ideas and making notes on his 'likes' and 'dislikes' about his own clothing and what he wanted to change. These drawings are compiled on various canvas… from bar and airplane napkins to hotel note pads, anything he could get his hands on when an idea hit, even 'shit paper… well clean shit paper… haha!' The man had a knack with his ideas, writing or verbally getting them down. He always found a way for them to be documented."

Just like having his own language of "Dimebonics," he also had many elements in this world that related to him and that he called his own! Dimebag Hardware will stick to those elements to make sure his clothing doesn't just relate to those who are rebellious to the trends, the metalheads and rockers, or just the ones looking for something different, but for those looking for comfort and practicality too!

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