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'Dream On' With AEROSMITH-Branded Lottery Tickets

August 27, 2009

Check out the YouTube clip below to view the AEROSMITH TV commercial for the Rhode Island state lottery with AEROSMITH-branded scratch tickets.

GTECH Corporation announced in March 2009 that it had signed a multi-year licensing agreement, brokered by Primary Wave Music, with AEROSMITH, giving GTECH the exclusive rights for the lottery business to utilize one of the most powerful brands in the music industry.

GTECH plans to develop innovative lottery games across all channels that will include, in addition to cash prizes, exclusive AEROSMITH merchandise, and once-in-a-lifetime experiences including "VIP All Access" passes to AEROSMITH's tour. "Knowing that AEROSMITH's music has a huge multi-generational demographic fan base, we are confident that the brand, the music, and the value-added merchandise, and experiential prizes will provide our customers an opportunity to drive revenue with innovative and fun lottery games," said Ross Dalton, GTECH's Senior Vice President, Printed Products and Licensed Content.

GTECH is a leading gaming technology and services company. With 6,200 people in over 50 countries, GTECH provides innovative technology, creative content, and superior service delivery to effectively manage and grow today's evolving gaming markets. GTECH is a wholly-owned subsidiary of Lottomatica, one of the world's largest commercial lottery operators and a market leader in the Italian gaming industry.

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