Hot on the heels of its Top 5 rock single "Feel Like I Do", DROWNING POOL is premiering the video for its next radio track, "Turn So Cold". The clip was directed by Matt Cooper, and DROWNING POOL bassist Stevie Benton told The Pulse of Radio that the director took the song's title a bit too literally. "The guy had the idea — now get this — the song's called 'Turn So Cold', so let's put the guys in an icebox," he said. "It's about 13 degrees in there. So he took it very literally and we've decided as a band that the next song we write is gonna be called 'Turn So Rich', and then we're gonna have him throw money at us during the video."
Cooper also directed the video for "Feel Like I Do".
Both songs are taken from DROWNING POOL's self-titled fourth album, which was released in April via Eleven Seven Music.
DROWNING POOL recorded the new album at House of Loud (BREAKING BENJAMIN, PARAMORE) with Kato Khandwala producing and David Bendeth mixing. Kato and David brought the band's sound to another level. Drummer Mike Luce excitedly explains, "Sonically, 'Drowning Pool' squashes anything we've ever done. This record is really diverse too. There's some material that could've been taken right off 'Sinner', and there's some new stuff that goes beyond all expectations of this band. I can't wait for people to sink their teeth into it."
DROWNING POOL is playing scattered dates throughout the summer and next hits Comstock Park, Michigan on Saturday (June 12). The band will join OZZY OSBOURNE later this summer for the six-date 2010 Ozzfest trek, beginning on August 14 in Devore, California.
"Turn So Cold" video:
Making of "Turn So Cold" video: