Evaluating AC/DCs Deal With Wal-Mart

June 10, 2008

TheWeekDaily.com reports: Veteran rockers AC/DC have agreed to sell their next album exclusively throughWal-Mart stores in the U.S., according to the Wall Street Journal, and the news is eliciting strong reactions from critics and fans. The legendary hard rock group's as-yet-untitled album its first since 2000's "Stiff Upper Lip" is scheduled for release this fall.

What the commentators said: This is unbelievable, said Mark Caro in the Chicago Tribune's blog Pop Machine. "The classic headbangers' new album wont be available at any sort of rock music store, but you can pick it up along with a box of Huggies?" Maybe this has more to do with the "death of the record store" than it does AC/DC, but still, it's hard not to think that the band "has sold its twisted soul."

This actually shows "forward thinking" on AC/DC's part, said Andrew Winistorfer in the blog PrefixMag.com, and they're not the first band to do it: "JOURNEY and GARTH BROOKS have reportedly reached a deal to distribute their new albums exclusively through Wal-Mart." And it worked out pretty well for THE EAGLES their "Wal-Mart-only album" has sold "nearly 3 million copies since last summer."

Read the entire article at TheWeekDaily.com.

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