EXPERIENCE HENDRIX, SONY MUSIC Announce 'Monumental' Catalog Licensing Deal

August 28, 2009

Sony Music Entertainment and Experience Hendrix L.L.C. have agreed to a monumental catalog licensing deal to set the stage for a worldwide campaign to make all of Jimi's extraordinary music, including classics, never-before-heard archive recordings, and filmed concerts available through every type of media.

Legacy Recordings, Sony's catalog music division, will issue definitive deluxe editions of the classics released during Jimi's all-too-brief career, including Grammy Hall Of Fame inductees "Are You Experienced", "Axis: Bold As Love", "Electric Ladyland" and (outside the U.S.) "Band of Gypsys". In addition, Legacy will release those posthumous compilations produced by Experience Hendrix during its stewardship. Each title will also be available through major digital service providers.

Dagger Records, Experience Hendrix's "official bootleg" division, now in its eleventh year, offers recordings of great historical significance. The company has also sponsored numerous Experience Hendrix tours that have showcased contemporary artists performing the music of Jimi Hendrix in concert to underscore the never-ending vitality and inspiration of Hendrix's music. Participating artists on these tours have included Robert Randolph, Carlos Santana, Paul Rodgers, Buddy Guy, Jonny Lang, Eric Johnson, Kenny Wayne Shepherd, members of PEARL JAM, AEROSMITH, THE DOORS, LOS LOBOS and many others. Details about the 2010 Experience Hendrix Tour will soon be revealed. This historic partnership will include Legacy's participation in Dagger Records, the Experience Hendrix tours and other Hendrix-related businesses.

"Jimi's legacy and vision were unique and there will never be another that reaches his unparalleled genius. He was the greatest guitarist ever," said Janie Hendrix, President and CEO of Experience Hendrix. "We are confident that our new relationship with Sony Music will honor my beloved brother's legacy and will deliver Jimi's special 'Message Of Love' across the globe. We look forward to the creative partnership and ground breaking releases that this new relationship will engender to bring Jimi's music to successive generations of fans."

"No artist has ever transformed the pop music landscape as profoundly or as permanently as Jimi Hendrix," said Adam Block, Senior Vice President and General Manager, Legacy Recordings. "We are proud to be partnering with Experience Hendrix, keeping the sound and spirit of Jimi's music alive for future generations around the world."

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