FEAR FACTORY: Behind-The-Scenes Footage From 'Fear Campaign' Video Shoot Available

March 23, 2010

Behind-the-scenes footage from the making of FEAR FACTORY's "Fear Campaign" video can be viewed below. Compiled by Christopher O'Coin, the clip offers candid, on-location interviews with members of the band, directors Ian McFarland and Mike Pecci, and still photographer Heather McGrath, among others. McFarland comments, "Making the video for FEAR FACTORY's 'Fear Campaign' was definitely a very large undertaking. But when we sit back and watch the final piece, it's a lot of fun to see the hard work of two separate crews working on opposite sides of the country pull it off together."

"Fear Campaign" was filmed on location in Los Angeles, with post-production completed in Boston. For the video team it was a smooth process that required hours of intense commitment. Pecci notes, "Shooting in Los Angeles was surprisingly easy largely due to our co-producer Ryan Kohler from Revv Pictures. Everything seemed to move like clockwork with him. This was our first time shooting with professionally trained animals and honestly, those dogs (Bullet and Brownie) were better trained than most actors! They were absolutely amazing to work with."

In addition to live filming, "Fear Campaign" features a photographic montage all courtesy of Boston-based photographer Heather McGrath. Pecci recalls, "When Burton [C. Bell, vocals] first approached us with the idea to a montage video we really wanted to come up with a new look that separated it from the political ones of the '90s. We love those old videos, but felt that a video that represented the return of FEAR FACTORY needed to be something new, fresh, and in your face." McFarland adds, "We eventually came up with the idea of shooting part of Burton's performance as photographs and animating them in a 'flip book' technique that would help with the transition into the montages throughout the video. This idea, however, required us to take over 28,000 photos over a very short amount of time. We were literally shooting right up to the last minute."

The second of several planned in-store/meet-and-greets with FEAR FACTORY on the band's "Fear Campaign American Tour 2010" will take place on Saturday, March 27 at Hogwild Records, located at 1824 North Main in San Antonio, Texas, beginning at 2 p.m. This will be the first opportunity for fans to meet the band, which is touring the U.S. for the first time in nearly three years. Visit www.gohastings.com to also enter to win a fully autographed Ibanez guitar (no purchase necessary).

FEAR FACTORY in-stores/meet-and-greets:

March 23 - Hastings Entertainment - Albuquerque, New Mexico at 6 p.m.
March 27 - Hogwild Records - San Antonio, TX at 2:00 p.m.

FEAR FACTORY's first American tour in support of the band's new album, "Mechanize", kicked off last night (Monday, March 22) in Tempe, Arizona. Tickets for all shows are on sale now through all major ticket agencies and individual venue ticket box offices.

FEAR FACTORY recently announced two special VIP ticket packages now on sale exclusively via ArtistArena.com. Each package contains a ticket to the show granting early admission, plus a t-shirt and other special items. VIP packages are available for each of the shows on the tour, which also features WINDS OF PLAGUE, DIRGE WITHIN and PERIPHERY.

"Mechanize" was released in the U.S. on February 9, 2010 via Candlelight Records. The CD, which was co-produced by the band with Rhys Fulber (FRONT LINE ASSEMBLY, PARADISE LOST),was mixed by Greg Reely (PARADISE LOST, FRONT LINE ASSEMBLY, SKINNY PUPPY).

FEAR FACTORY's current lineup — featuring original FF members Dino Cazares (guitar) and Burton C. Bell (vocals) alongside bassist Byron Stroud (who was credited on the last two FEAR FACTORY albums in addition to touring and recording with STRAPPING YOUNG LAD and ZIMMERS HOLE) and legendary drummer Gene Hoglan (DETHKLOK, STRAPPING YOUNG LAD, DARK ANGEL, DEATH, TESTAMENT) — made its live debut on December 4, 2009 at Espaço Lux in São Bernardo do Campo, São Paulo, Brazil.

Making of "Fear Campaign" video:

"Fear Campaign" video:

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