FRONTIERS LABEL GROUP Founder SERAFINO PERUGINO Talks MEGADETH's No. 1 Success And 30 Years Of Independence

Frontiers Label Group founder and CEO Serafino Perugino is featured in an exclusive interview with leading music industry publication Music Ally, reflecting on three decades of independence, the company's evolution into an international label group, and the remarkable success of MEGADETH's latest album.

Founded in Naples, Italy, in 1996, Frontiers has grown from an independent music distribution business into a globally recognized record label group. Now celebrating its 30th anniversary, the company has reached another major milestone with MEGADETH's self-titled final studio album, released via its metal imprint BLKIIBLK, debuting at No. 1 on the U.S. Billboard 200.

Reflecting on the achievement, Perugino says: "If I would have been told 30 years ago that I would have reached Number One on Billboard, I wouldn't have believed it."

During the conversation, he discusses the strategy behind the release, including the development of an international team capable of handling a campaign of this scale, the close collaboration with the band and its management, and the importance of physical formats. The campaign included approximately 15 different vinyl variants, contributing to a major international success that extended well beyond the U.S. market.

Physical music remains a cornerstone of Frontiers' business, with Perugino highlighting the continued demand for vinyl, CDs and collectible editions among rock and metal fans. Despite the dominance of streaming, he believes physical formats continue to offer fans a meaningful connection with their favorite artists.

The interview also explores the importance of independence, a principle that has defined Frontiers throughout its history. For him, remaining independent means retaining the freedom to make decisions, build direct relationships with artists and managers, and respond quickly to the demands of an ever-changing industry.

"I'm free to make my own decisions, and free to support what I believe is worth my time, our time, our efforts", he explains.

Looking to the future, Perugino discusses the expansion of Frontiers Label Group beyond its classic rock foundations through BLKIIBLK, dedicated to metal and hard rock, and FLG, focused on alternative music. These imprints have enabled the company to broaden its musical reach, working with established international acts while investing in the development of emerging talent.

"I don't want to look back. I want to move forward. That is why I'm signing more contemporary artists as well", Perugino adds.

He also highlights NOIUS, the group's new artist partnership platform, launched with X AMBASSADORS, as an example of its evolving approach to working with artists.

"The idea is to offer another way of working together, shaped around the artist's goals and our ability to support them internationally", he explains.

Throughout the interview, Perugino emphasizes that Frontiers' growth has always been driven by a combination of passion, persistence and a willingness to embrace change. From the company's earliest days to its current international operations, his ambition remains focused on building lasting partnerships, discovering new talent and finding innovative ways to support artists.

As Frontiers celebrates 30 years in the music industry, the conversation offers an insight into the vision behind one of rock and metal's leading independent label groups, and the determination to continue building on its legacy.

Listen to the full Music Ally podcast interview below.

Founded in 1996 by Serafino Perugino in Napoli, Italy, Frontiers Label Group has evolved into one of the world's leading independent rock labels, with a strong international identity and a catalogue spanning classic rock, hard rock, metal, alternative and contemporary rock.

Frontiers Label Group brings together three distinct labels under one global music company: Frontiers Music Srl, its hard rock and heritage label, with a history that includes JOURNEY, DEF LEPPARD and WHITESNAKE and a current roster featuring artists such as ASIA, STRYPER, Lita Ford, HARDCORE SUPERSTAR, STEEL PANTHER and THE DAMN TRUTH; FLG, its modern rock and alternative label, home to SKUNK ANANSIE, X AMBASSADORS and CORELLA; and BLKIIBLK, its metal and heavy music label, with MEGADETH, HATEBREED, BIOHAZARD and UNTO OTHERS. Each label has its own identity, roster and musical focus, while drawing on the shared global infrastructure, resources and experience of the larger company. Together, they give Frontiers Label Group a broad reach across rock and metal, combining an established legacy with an aggressive commitment to artist development, new signings and long-term growth.

The Orchard serves as Frontiers Label Group's global distributor for both physical and digital releases. The company is headquartered in Italy, with additional executive staff in London, Hamburg, New York, Boston, Raleigh, Los Angeles and Nashville. Hunter Cottingham PLLC provides legal representation in the United States, with international legal matters under the direction of Avv. Dario De Cicco of Studio Legale De Cicco Arts & Media in Rome.

Photo credit: Sergio Nocerino