GENE SIMMONS And 25 Female Models To Create World's First 'Ass'vertising Campaign

March 21, 2007

KISS bassist/vocalist Gene Simmons has decided to unabashedly and unapologetically create the first-ever "ass"vertising campaign to launch season 2 of his hit real-life A&E series "Gene Simmons Family Jewels". Gene will be joined by 25 scantily clad women at Hard Rock Café New York in Times Square where his model entourage — wearing underwear that reads "Gene Simmons Family Jewels" across their rears — will be handing out branded panties to the people of NYC. After about 30 minutes at Hard Rock, Gene and his girls will make their way down to street level where they'll walk through the busy streets to a chartered double-decker bus. From there, they will hit various hot spots around NYC to spread the word — and the panties.

WHEN:

Thursday, March 22, 2007
12:00pm – 2:00pm

WHERE:

Hard Rock Café New York
1501 Broadway (Corner of 43rd)
Times Square
New York, NY

Gene and the models will be at Hard Rock from 12:00 to 12:45. From there, they will be hitting various spots around NYC.

Gene Simmons and his unconventional family are back and better than ever for an all-new season of the hit real life series "Gene Simmons Family Jewels", premiering with back-to-back episodes on A&E Sunday, March 25 at 9:00 p.m. ET/PT.

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