GENE SIMMONS In Commercial For MILLER LITE Beer: Video Available

November 28, 2005

"Although he often stated he never touched alcohol (or drugs or tabacco) and would never do any promotion or anything whatsoever for alcohol (or drugs or tabacco),[KISS bassist/vocalist] Gene Simmons now appears in a commercial for Miller Lite beer! Click here, enter your date of birth, then click 'Watch the trial' and select 'Big Taste – Wed, 11-23-2005' on the right to view Gene's commercial. When asked why he did this after all, Gene replied (in the letter section on his website): 'Because Miller Lite has taken on a campaign of 'Don't Drink And Drive'.' (although that part is not in his commercial). But then again, Gene also promoted the KISS Kasket as being a handy beer cooler too, and there once was official KISS wine as part of the band's huge licensing machine… So, in fact, this new commercial shouldn't be too much of a surprise. Why pass up the opportunity to make a few extra dollars..? And on the other hand, Gene once appeared in an anti-drug commercial for Rock Against Drugs."

Gene Simmons in a 1999 interview: "I've never been high, I don't drink, I don't smoke. . . You have to be an idiot to numb yourself with chemicals."

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