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GENE SIMMONS Talks 'The Celebrity Apprentice'; Video Available

December 17, 2007

KISS bassist/vocalist Gene Simmons is one of 14 celebrities (photo) who will be stepping in as participants on "The Apprentice" beginning on January 3.

Other celebrity participants include "Sopranos" star Vincent Pastore (he was Sal "Big Pussy" Bonpensiero),Olympic gold medalists Nadia Comeneci and Jennie Finch, "Taxi" star Marilu Henner, Piers Morgan from "America's Got Talent", and former "Apprentice" Omarosa Manigault-Stallworth.

Simmons is hoping his face time with the Donald will leverage some of his other business endeavors. "I'm in the Gene Simmons business," he told the AP of his plan.

The celebrities will be competing for cash donations to their favorite charities, with the grand prize being a check for $250,000 to the winner's charity.

Video footage of Simmons explaining what it takes to win in life and on the show can be viewed below.

According to Zimbio.com, on the series' premiere episode, airing Thursday, January 3 (9:00 PM ET/PT),the celebrities try their hand at one of the most quintessential New York jobs: hot dog vendor. The team that makes the most money wins. However, being famous has its privileges, as candidates try to use their contacts to sell wieners at $5,000 and $10,000 a pop. The stars not only bring out their famous friends (including New York Met David Wright) to help, but they catch the eye of New York City Mayor Michael Bloomberg. For the first time the 14 celebrities are stripped of their managers, personal assistants, agents, and publicists and are thrown out of their comfort zones. They quickly begin to size up each others egos, as they come face to face trying to split into two teams and choose team captains.

Trump's eyes and ears on the task are his daughter Ivanka and eldest son Donald Jr.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump are executive producers, Eden Gaha and Page Feldman are co-executive producers.

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