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GENE SIMMONS To Guest On NBC's 'Apprentice'

March 8, 2005

KISS bassist/vocalist Gene Simmons is among the ten of the "biggest names" in the rock and rap music industry who will join Donald Trump and the remaining 10 candidates during NBC's star-studded "Apprentice" (March 10, 9-10pm ET).

Candidates join forces with music television network Fuse as they petition these 10 celebrities to donate a "personal experience" that will be auctioned off live on Fuse's popular "Daily Download" program. After enlisting each of the music artists for a donation, "Magna" and "Net Worth" select team members to pitch the auction items live on television. The team that brings in the most money will be declared the winner and the proceeds benefit the Elizabeth Glaser Pediatric AIDS Foundation.

The blending of the corporate and rock worlds spark some truly hilarious moments as candidates struggle to "vibe" with the artists and to speak their "language." One of the women encounters an overly flirtatious rocker and one of the men's sexist comments offends the women on his team.

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