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GENE SIMMONS To Serve As AFFLICTION CLOTHING 'Brand Ambassador'

May 14, 2009

Affliction Clothing, the premier label for men who love hard rock and fast living, has announced that Gene Simmons, rock god, multi-media magnate and co-founder of the hottest band in the world, KISS, will be serving as a brand ambassador. The relationship is the result of both parties' commitment to Children's Hospital of Los Angeles' Rally for the Cure.

"We are looking forward to working with Gene Simmons and having him assist in furthering the Affliction brand," commented Eric Foss, Owner and Creative Director of Affliction. "We launched with a rock aesthetic and while we have branched out to include other lifestyles including action and pro sports such as surf, skate, motocross, football, baseball, boxing, and MMA, we have held fast to our rock 'n roll roots."

Gene Simmons commented, "I'm Gene Simmons. And you're not. I only get involved with entities that share my passion for vision. And that means my way or the highway. That takes creativity, an arrogant, almost delusional belief in self and a take-no-prisoners attitude in business."

Since Affliction's launch in August of 2005, the line catapulted to the forefront of men's fashion and is now found in the hottest boutiques and high end department stores, on the heaviest bands, and on A-list celebrities.

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