GUNS N' ROSES Guitarist RICHARD FORTUS Hosting 'Sumosonic'

September 10, 2009

According to Adweek, GUNS N' ROSES guitarist Richard Fortus is hosting "Sumosonic", a terrestrial radio program launched by young-male destination Heavy.com. The show features interviews and tracks from new artists.

Heavy is making the show available on its web site, which drew 1.9 million U.S. visitors in July, according to Nielsen Online. It has also struck a deal with radio programming distributor Team Clermont that will enable the show to reach millions more by airing on 900 college and independent radio stations.

"It's great reach," said Simon Assad, co-CEO of Heavy. "It's nice for us as a digital brand to go into the offline space. It's the right target market. It felt like a good idea for us."

"Sumosonic" existed on Heavy as a playlist of new music, which the site also distributed via CDs. The company decided to relaunch the feature as more of a traditional radio show with a host and interviews. Beginning in January, it will be available on Heavy's site through a new streaming music player, according to Assad.

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