HATE ETERNAL: 'Lake Ablaze' Video Released

July 14, 2011

"Lake Ablaze", the new video from Florida-based extreme metal veterans HATE ETERNAL, can be viewed below. The clip was directed by David Brodsky, who has previously worked with AS I LAY DYING, SUICIDE SILENCE, KATAKLYSM, ARSIS, THE BLACK DAHLIA MURDER and STRAPPING YOUNG LAD, among others. The song comes off the band's latest album, "Phoenix Amongst The Ashes", which sold around 1,400 copies in the United States in its first week of release. The CD landed at position No. 14 on the Top New Artist Albums (Heatseekers) chart, which lists the best-selling albums by new and developing artists, defined as those who have never appeared in the Top 100 of The Billboard 200.

HATE ETERNAL's previous album, "Fury & Flames", sold 2,300 copies in the United States in its first week of release.

"Phoenix Amongst The Ashes" was recorded at Erik Rutan's Mana Recording Studios in St. Petersburg, Florida and was mastered by Alan Douches at West West Side Music (SEPULTURA, SUFFOCATION, UNEARTH) in New Windsor, New York.

J.J. Hrubovcak has been added as the band's bassist, alongside the devastating combo of Erik Rutan on guitar and Jade Simonetto on drums.

Commented Rutan: "'Phoenix Amongst The Ashes' is an album that we as a band worked so very hard on to achieve a record of mammoth dynamic proportions. Jade, J.J. and I gave everything we had to make a death metal record that would incorporate a balance of speed, heaviness, melody, and pure power. Every song we labored over to have stand out with originality, individuality and unique creativity. We feel we accomplished everything we set out to do with this album and are very proud of the results."

The "Phoenix Amongst The Ashes" cover artwork was once again handled by Paul Romano (MASTODON, CHIODOS, THE ACACIA STRAIN, GODFLESH, EARTH CRISIS) who previously worked on HATE ETERNAL's "I, Monarch", "The Perilous Fight" (DVD),and "Fury & Flames" releases.

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