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HEAVEN & HELL: 'The Devil You Know' To Sell 25-30K Copies In U.S. First Week

April 29, 2009

According to Hits Daily Double, the companion web site of music industry tip sheet HITS, "The Devil You Know", the new album from HEAVEN & HELL — the band featuring BLACK SABBATH members Tony Iommi (guitar),Ronnie James Dio (vocals),Geezer Butler (bass) and Vinny Appice (drums) — is on track to move between 25,000 and 30,000 copies in the United States in its first week of release.

The video for "Bible Black", the first single from HEAVEN & HELL's highly anticipated new album, "The Devil You Know", can be viewed below. (Note: The video stream may not be available to some non-U.S. residents.) The animated clip, produced by 23d Films, aired for the first time on VH1 Ckassic this past Saturday following the premiere of the newest episode of "That Metal Show", which featured HEAVEN & HELL's Ronnie James Dio and Geezer Butler.

The "Bible Black" video was produced by Joseph A. Russo II and James A. Fino from 23d Films, Inc. and was directed byBen Ceccarelli. The epic song was one of the first songs written for the new album and finds the quartet of Ronnie James Dio, Tony Iommi, Geezer Butler, and Vinny Appice in top form. "When you start off with a blockbuster like that, it makes the rest of the album so much easier because it gives you a benchmark to measure the other songs against," says Dio.

HEAVEN & HELL will make a rare in-store appearance at Best Buy in San Bernadino, California on Saturday, May 2. All four members of the group will be on hand to celebrate the release of "The Devil You Know". Best Buy stores will offer an exclusive version of the album featuring a bonus DVD with unreleased video of the band recording the album including studio performances, interviews, and other behind-the-scenes content. Fans who buy "The Devil You Know" at the San Bernadino Best Buy beginning on April 28 will get a wristband which will grant them access to get their copy signed by the band. Fans can also get wristbands for the event by purchasing the album at Best Buy stores in Burbank, Rancho Cucamonga and Riverside.

The details are as follows:

Saturday, May 2 at 2:00 p.m.

Best Buy
888 Harriman Place
San Bernadino, CA 92480
(909) 885-4049

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