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HIGH ON FIRE: 'Frost Hammer' Video Released

March 10, 2010

"Frost Hammer", the new video from the the Oakland, California-based power trio HIGH ON FIRE, can be viewed below (courtesy of Pitchfork). Filmed on location in both Los Angeles and New York City with director Kevin Custer for Toaster in the Tub, the clip showcases intense performance footage of the award-winning band juxtaposed alongside "the epic tale of a warrior's sojourn to the cold and barren Plateau of Leng where he secures the fabled Frost Hammer that will be used to enact the final rites and complete the dark rebirth and reign of the Frost Child."

HIGH ON FIRE's new album, "Snakes for the Divine", sold around 8,600 copies in its first week of release in the United States to debut at position No. 63 on The Billboard 200 chart. The follow-up to 2007's "Death is this Communion" was made available in North America on February 23 via E1 Music. The album was recorded at The Pass Studios in Los Angeles with producer Greg Fidelman and is described in a press release as "HIGH ON FIRE's magnum opus, capturing every nuance of the legendary band's ongoing musical progression and evolution into one of heavy music's all-time greats."

The "Snakes for the Divine" album artwork was brought to life by longtime HIGH ON FIRE cover artist Arik Moonhawk Roper.

HIGH ON FIRE will headline the Action! Public Relations South by Southwest (SXSW) showcase on Wednesday, March 17 at Mohawk (912 Red River St.) in Austin, Texas. This all-ages event will be open to the public as well as SXSW badge and wristband holders.

In addition to HIGH ON FIRE, the Action! Public Relations SXSW showcase will feature live sets from critically acclaimed bands PRIESTESS (Montréal, Quebec, Canada),BISON B.C. (Vancouver, British Columbia, Canada),ZOROASTER (Atlanta, GEorgia),THE GATES OF SLUMBER (Indianapolis, Indiana) and NAAM (Brooklyn, New York).

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