How GENE SIMMONS Became A TV Apprentice

December 30, 2007

Cindy Pearlman of the Chicago Sun-Times recently conducted an interview with KISS bassist/vocalist Gene Simmons about his participation in "The Celebrity Apprentice", debuting January 3 on NBC, where celebs try to win $1 million for their charity. A couple of excerpts from the chat follow:

Chicago Sun-Times: How did Donald Trump lure you into doing "The Celebrity Apprentice"?

Gene: I went to a restaurant and I saw the powerful, attractive and world-famous Donald Trump there. And on the way out, we exchanged pleasantries and it was sort of a "Hey, you want to do the show?" kind of thing. It was very fast and I went to myself, "Well, I got a lot of stuff, KISS is going back out on tour, I got to tie my shoe and — wait a minute. That's an interesting idea." ... Of course because I'm delusional, I thought I was going to sit in the judge's seat on "Celebrity Apprentice". I didn't know Donald Trump was going to throw me right into the pits of hell with people like Marilu Henner. She's all smiles and innocent, and little miss goody two-shoes. She's a killer.

Chicago Sun-Times: What makes you want to compete in something like "The Apprentice"?

Gene: You know, I'm blessed to be the king of my own domain, ad infinitum, ad nauseum. But the question is if the rug is pulled out from under you and you don't have your support system, your staff, and your infrastructure, how good are you really? I'm also an entrepreneur. Entrepreneurs, it seems to me, by and large are self-motivators and self-starters. They'd rather do it themselves and sort of outsource and use somebody else's infrastructure to get to where they want to go — it's a cheaper business model. So I wanted to see how good I was in another situation. I was curious. I mean, I'm the rat that knew the maze to get to the cheese as a rocker. But how good am I in a brand new maze? The question is — and this is what any champion in any field will eventually have to ask himself or herself — once you've got enough money, once you've got enough fame and the glitz, and the glamor and the power, and the accoutrement of the American dream, when all the flashbulbs are gone and the girls stop kissing you, and you put the awards away and the sun comes up the next morning, and you're there by yourself — will you get up at the crack of dawn and try to beat your own record?

Chicago Sun-Times: Do you think some of your fans will now see you in a different light as a hard-working, hustling "Apprentice" to Trump doing menial and businesslike tasks? Will this blow our image of you?

Gene: The disadvantage I had on the show is that I come from the boogeyman world, which is the rock world. I do some other stuff, but if you're in the rock world you're supposed to be big and bad, and you're supposed to be surrounded by beautiful women all the time. And, you know, people think of the accoutrements, the posse and the guys. People think you flinch and somebody brings you Champagne. I don't drink at all, by the way. So in some ways this "Apprentice" goes certainly against what I'm supposed to be projecting. But so what?

Read the entire interview at Chicago Sun-Times.

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