Ice Cream Shop Inspired By STEVEN TYLER, DEE SNIDER, GLENN HUGHES

September 13, 2006

When Bob Rooks isn't reminiscing with aging rockers — like Sammy Hagar, Glenn Hughes or Steven Tyler — or rolling waffle cones in a gooey Rice Krispie-marshmallow mixture, he's back on the road promoting another Emack and Bolio's (303 Pisgah Church Road, The Village at North Elm, Greensboro; 282-1050; www.emackandbolios.com),a chain of ice cream shops he founded more than 30 years ago to satisfy the late night cravings of musicians performing in Boston.

"It started out in a basement in Brookline, Mass," says Rooks, a music lawyer at the time. "Boston had a Blue Law. We needed a place to go after the shows, so me and a bunch of musicians would go hang out and make ice cream on this industrial-sized White Mountain machine."

Rubbing elbows with future rock and R&B stars was a way of life for Rooks, who eventually went on to manage bands of his own.

"After a few months of plunking down money for rent and electric, I thought 'Hey, I might as well sell this stuff.'"

So he opened the first Emack and Bolio's, named after a couple of homeless guys he represented. That was 1975.

"I'd go to the candy store and buy every type of candy," Rooks continues. "We'd throw a little of this in and a little of that. We came up with all kinds of crazy flavors."

Many of the flavors over the years have been inspired by Rooks' musician friends. Take Deep Purple Cow for instance, a flavor inspired by Glenn Hughes of DEEP PURPLE. It features black raspberry ice cream with white and dark chocolate chips. Or Twisted Dee-Light, chocolate ice cream, fudge chunks, and brownies created by TWISTED SISTER's Dee Snider.

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