IRON MAIDEN: More 'The Final Frontier' Game Details Revealed

August 3, 2010

After millions of plays of the band's first promotional online game, Flight 666, EMI and branded entertainment specialists Matmi have teamed up again to promote IRON MAIDEN's "The Final Frontier" tour and forthcoming album with a second game release.

Set en route to the band's first intergalactic gig, The Final Frontier game extends the deep space concept of the album into a fun but feisty dodge-and-fight challenge over five levels. Fierce Space Pirates attack and destroy the band’s cargo ship, scattering equipment across the galaxy! Piloting Ed Force One (a space shuttle version of the band's customized Boeing 757),players must retrieve enough cargo for IRON MAIDEN to perform the loudest gig in the Universe!

Geoff Smith, digital director at EMI Marketing, says the members of IRON MAIDEN have really supported using the promotional power of branded games: "The Flight 666 game had an amazing take up with 4.5 million plays worldwide since launch, proving how popular MAIDEN are in the gaming area and it's a phenomenal achievement.

"We've really upped the complexity of this new game to support the brilliant new album as we believe it's increasingly important for us to challenge fans and gamers alike.

"By creating a sequel version of the game that's only included with the deluxe CD edition, we'll be providing great additional value and further rewards for purchasers of the physical product when it is released on August 17th."

Jeff Coghlan, founder and MD at Matmi, says the new album's deep space theme has translated well into the 2010 online game. "IRON MAIDEN is a fantastic band to bring to life as branded entertainment — their artwork and soundtracks are iconic.

"The space game genre is an ageless setting that's often overlooked these days, and The Final Frontier game has been inspired by the likes of R-Type, Thrust and Elite.

"We've still made sure that there's plenty of IRON MAIDEN content too to interest and amuse hard core fans and MAIDEN newbies alike."

To play the game, visit TheFinalFrontierGame.com.

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