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IRON MAIDEN's Music To Be Made Available In DRM-Free Format Via Retailers

July 24, 2007

According to NMA.co.uk, IRON MAIDEN will shortly have their music available in a DRM-free format via retailers, including Burger King.

The fast-food chain is to distribute a series of codes offering its customers the opportunity to download a pre-paid, DRM-free EMI track from a campaign web site.

Links through to online retailers will offer customers the opportunity to purchase other EMI tracks.

EMI Music has agreed a deal with Chicago-based digital agency VerveLife to offer its client list, which includes Burger King, the opportunity to use DRM-free music for promotional purposes.

It follows the majors' decision to drop DRM protection of its digital music in order to ensure that consumers can play the track purchased on any device.

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