IRON MAIDEN's BRUCE DICKINSON To Speak At Sweden's MARKNADSCHEFSDAGEN 14 Marketing Event

February 21, 2014

IRON MAIDEN singer Bruce Dickinson will hold a lecture on the topic "How To Turn Customers Into Fans" at the Marknadschefsdagen 14 marketing event on March 6 at the Swedish Exhibition Centre in Gothenburg.

"Everything about being an entrepreneur is about the customer," Dickinson said in speech at the Entrepreneurs Wales 2012 event. "If I turn the word 'fan' into 'customer,' that's not a bad customer satisfaction rating, is it?

"Are all your customers fans of what you do? Apple have got fans — people who believe their little devices are a pathway to a better tomorrow. To turn your customers into fans, you really have to target them and know exactly who they are and what you are going to deliver for them that is different to everybody else."

Dickinson is the lead singer of IRON MAIDEN, a commercial pilot, businessman, entrepreneur, creative business thinker and international fencer. Bruce was a pilot and marketing director for Astraeus Airlines, which went into administration. In addition, Bruce has government funding to create an aircraft maintenance company creating 1500 jobs in Wales.

Bruce left IRON MAIDEN in 1993 in order to pursue a solo career, his passion for fencing and an interest in becoming a pilot. Bruce rejoined the band in 1999 and has gone on to release four albums; despite this, he hasn't stopped flying Boeing 757s.

Bruce is very keen to speak on his projects tying it in with business start-up, entrepreneurship and business creativity. In addition, he is willing to talk about the parallels between his music and business careers. He is also able to deliver team building experiences focused around his flight simulator.

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