JOB FOR A COWBOY: 'Embedded' Video Posted Online

May 14, 2007

Fast-rising extreme metal unit JOB FOR A COWBOY is set to unveil its long-awaited debut album, entitled "Genesis". The hotly-anticipated release will drop in North America this coming Tuesday, May 15 via Metal Blade Records. The album will see a May 18 release in Germany, Austria and Sweden and a European street date of May 21.

JOB FOR A COWBOY (JFAC) blends stunning musicianship and cutting-edge song craft to create the absolute embodiment of modern day extreme music. The Glendale, AZ band, known for their intense songs, explosive live performances and forward thinking vision, recorded "Genesis" at Blue Light Audio Media in Phoenix, AZ with producer Cory Spotts. The album was mixed by Andy Sneap (OPETH, ENTOMBED, MEGADETH).

The first music video from "Genesis" — for the album's roll-out track "Embedded" — made its world network premiere this past Saturday as part of MTV2's long-running "Headbanger's Ball" program. The eye-opening "Embedded" video was directed by Popcore and provides the perfect visual accompaniment to the band's advanced aural assault. In alignment with the quasi-conceptual theme(s) of "Genesis", the impelling "Embedded" clip details the events surrounding the "Verichip", a RFID (Radio Frequency Identification) implant that some say is close to turning from eerie idea, to full-blown reality.

"The video follows the story of a mother giving birth to a child — the Antichrist — and then trails the child through his corrupt and demonic existence," JOB FOR A COWBOY frontman Jonny Davy explains. "It timelines his life from the moment of birth all the way to his ruling position as a powerful leader controlling a corrupt government and world public, all created from his own efforts with 'the mark of the beast', a device implanted beneath the flesh for use as "identification". The story relates the accounts of a Book of Revelations prophecy fulfilled."

Davy continues, "Working with Popcore was a great experience. We have quite a large vision behind 'Genesis' and that concept definitely comes into the clear with the video. They (Popcore) nailed everything right on the head."

To view the "Embedded" video, go to this location.

JOB FOR A COWBOY will hold a "Genesis" CD release show tomorrow night at the White Rabbit in San Antonio, TX. JFAC will also tour as part of the 2007 Sounds of the Underground tour, set to launch Friday, July 6 in Dallas, TX and join a hot list of featured artists set to perform at England's massive Download festival on June 8-10.

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