JUDAS PRIEST's ROB HALFORD Featured In New Ad Campaign From PLYMOUTH ROCK Insurance
September 21, 2021
JUDAS PRIEST singer Rob Halford is featured in a new advertising campaign from Plymouth Rock.
Lots of insurance ads use characters from pop culture. It can be a little tricky remembering which brand goes with what celebrity. But only one insurance brand has the word "rock" in its moniker: Plymouth Rock. So creative agency HeyLet'sGo proposed making that connection indelible with a simple construct: A) Customer has positive insurance experience, and B) Customer gets "Plymouth Rocked".
Each 30-second TV script called for a booming rock vocalist to sing a familiar phrase: "You got Plymouth Rocked!" So Plymouth Rock hired none other than Halford to play the role of "The Rocker."
Said Halford of the project: "It feels good to be the first heavy metal pilgrim to partner with Plymouth Rock. I had a (laser) blast on this project."
Each film features an everyday couple at home, rocking out with the JUDAS PRIEST frontman, as they have uplifting, money-saving interactions with Plymouth Rock.
Directed by Cary Truelick of True Story Films, the films — which can be seen below — were shot in Rob's hometown of Phoenix, Arizona. Seeing Rob walk from his trailer to the set in the 116-degree Arizona summer heat — in a full-length black leather coat — was indelible.
HeyLet'sGo CCO Tim Cawley is an ASCAP songwriter who wrote the music and lyrics for the campaign's three songs. "Going into the studio with Rob Halford? You're not going to have a better day at work than that," he said. "Don't let his menacing growl fool you. Rob was totally easy-going and collaborative — bringing his rock star charisma in the vocal booth and on set." The music was recorded at Premier Studios in Phoenix with producer Jeremy Parker, also known for his work with DISTURBED, MUDVAYNE, SLIPKNOT, GODSMACK and EVANESCENCE.
Cawley tells BLABBERMOUTH.NET: "Other than a cameo in a Virgin Mobile ad over a decade ago (as a priest),this is Rob's first-ever advertising client appearance."
The campaign — touting savings for home and auto, plus helpful online tools — includes TV, online video, banners and radio, and launches this week.
Client - Plymouth Rock Agency - HeyLet'sGo! Production Company - True Story Films Director - Cary Truelick Line Producer - Katelyn Fukayama DP - Alex Mitchell CCO, Copywriter, Music & Lyrics - Tim Cawley Lead Vocals: Rob Halford ECD/Head of Design: Mike Shaughnessy Senior Art Director: Mikayla Belson Agency Producer - Kaitlyn Medeiros Account Director - Lisa Gapinske Account Executives - Olivia Leete, Geenamarie Shuttleworth Editorial - Mary Grace Cronin, Evan Griffin Colorist - Mike Grasela Record & Mix - Mike Secher, Brian Heidebrecht/Soundtrack Music Producer: Jeremy Parker Music Recording Studio - Premier Studios/Phoenix
BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).