KING 810 Shares Music Video For 'Simulacra Simulating' From Upcoming Album 'La Grande Mort Or Silence Of God'

KING 810 is celebrating Friday the 13th with the video for their gloriously dramatic new single "Simulacra Simulating". Watch the stunning visual below.

The song explores an idea put forth by a contemporary French theorist and examines the idea that something can so watered down that it is no longer...real.

"French theorist Jean Baudrillard said we live in hyperreality now — nothing but simulations of things that never had an original," frontman David Gunn says. "'Simulacra Simulating' is about testing that theory against the one thing that refuses to be fake: What it actually feels like to love someone. Everything around us might be a copy of a copy. This song is about how love still gets through anyway — how something real can grow out of a world built entirely out of simulations. If Baudrillard's right and none of this is real, then love is the glitch. It's the one thing hyperreality can't actually simulate."

The Flint, Michigan heavy music outliers will unleash their new full-length album, "La Grande Mort Or Silence Of God", on November 27. It not only serves as the band's fourth full-length offering of original new material in 18 months, but you also could call it the spiritual successor to their most-acclaimed and most-streamed 2016 second LP, "La Petite Mort Or A Conversation With God". Rather than retread the same old ground, they celebrate 10 years since the latter with another violent evolution manifested in the form of the eight tracks on "La Grande Mort Or Silence Of God". It arrives November 27.

To bring the newest body of work to life, the musicians — Gunn (vocals, guitar, keys),Eugene Gill (bass),John Paul Vega (drums) and Bryce Ballinger (guitar) — once again joined forces with longtime producer and creative confidant Josh Schroeder (LORNA SHORE) in Flint. The result is a brilliant and bold blood-soaked epic steeped in the lore of a Midwest forgotten by the mainstream, dark magic, and sonic subversion of the highest order, copulating metal, alternative, electronic, hip-hop, and psychedelia into a catharsis of pain, pleasure, and poetry. This is music to wage war, cry, fuck, pray, or change your life to.

"La Grande Mort Or Silence Of God" track listing:

01. I Know You Heard Of Me
02. Hungry Gods
03. Love Kills
04. Decalcomania
05. Feast
06. Xoxo
07. Simulacra Simulating
08. The Thin Place
09. Black Milk
10. Divine Sparks
11. Enmeshment

KING 810 recently performed its annual Samhain show in which they performed "La Petit Mort Of A Conversation With God" in its entirety at the Crowfoot Ballroom in Pontiac, Michigan. In true KING 810 fashion, it was an audiovisual spectacle that messed with attendee's minds — in the most beautifully unhinged way.

All along, the most dangerous thing about KING 810 was how free they are. They don't play by the rules. They don't need to listen to a label or a manager. They create when they want, how they want, and where they want. If they want to release three albums in a calendar year, they will. If they want to build a giant oil rig on stage for an annual ceremony, they will. If they want to make an occult indie film to accompany an album, they will. If they want to jump from neck-snapping metal to street corner spoken word to séance-style seduction to gothic blues within the span of a song, you'd better believe they will.

The quartet — David Gunn (vocals, guitar, keys),Eugene Gill (bass),John Paul Vega (drums) and Bryce Ballinger (guitar) — fought tooth and nail to be heard, taking Flint, Michigan around the world with them. They have gathered over 100 million streams, collaborated with everyone from Freddie Gibbs to Trick Trick, played sold-out shows on multiple continents, and incited the applause of Vice, Revolver and many more. A decaying world always calls for destructive art for rebirth, and they heed this call with 2026's "La Grande Mort Or Silence Of God". It's KING 810 at their finest — utterly fiery and uncompromisingly free.

Photo credit: Midwest Creative