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KISS Fans Put Sault In Running For Concert

April 23, 2009

Frank Dobrovnik of The Sault Star reports: Cdr. Paul Berlingieri of Kiss Army headquarters, Sault Ste. Marie division, was "ecstatic" when his favorite rockers announced they would conduct their upcoming summer and fall tour based on the whims of their fans.

"I figured there must be a way to get people to vote," said Berlingieri, who in real life is a 33-year-old elementary school teacher.

In what is believed to be the first-ever "fan-directed tour," KISS is literally asking their fans to tell them where to go, "whether they have to play a big city like Detroit or a corn field in Iowa," he said.

That was two weeks ago. Berlingieri's ecstasy turned to something else in the following days as he logged on to KissOnline.com and, despite his most diligent voting efforts, watched Sault Ste. Marie, Ont., linger around the bottom end of the top 200 cities. All that changed this week. He and a friend contacted Trevor Zachary, marketing and events manager for the Essar Centre, who spread the word.

By mid-Monday, the Sault was closer to the top 100; by Tuesday morning, it had cracked the Top 10. An apparent frenzy of voting leapfrogged it to No. 3 by 3:30 p.m.

Read the entire article from The Sault Star.

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