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KISS Featured In Commercial For Swedish Gaming Operator

September 20, 2010

Legendary rockers KISS are featured in a new commercial for Svenska Spel, the largest gaming operator in Sweden. Watch the clip below.

In June, KISS and the New Mexico Lottery announced that they signed a licensing agreement that will introduce the band to the $225 billion-a-year global lottery industry. As part of this historic agreement, the New Mexico Lottery unveiled the first-ever KISS Scratcher.

In late 2009, the New Mexico Lottery approached KISS with a game proposal. Lottery Chief Executive Officer Tom Romero said the band is a perfect fit for the company's strategy to develop new products, grow sales and create more revenue for higher education at a time when the demand for college scholarships has never been greater.

"KISS puts a fresh, fun face on Scratcher entertainment," Romero said. "The band's images are instantly recognizable and when those faces are big and bold on a Scratcher ticket, they will get both loyal and lapsed players talking about why it's fun to play all New Mexico Lottery games."

In New Mexico, the sale of lottery games benefits a college tuition-assistance program called Legislative Lottery Scholarships. The New Mexico Lottery projects that a sold-out KISS Scratcher will generate approximately $900,000 in scholarship revenue.

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