KISS' GENE SIMMONS Launches SIMMONS AUDIO

KISS bassist/vocalist Gene Simmons has launched Simmons Audio, a partnership with Michael Viner's New Millenium. "More details will follow shortly, but in the meantime — the imprint will have a simple manifesto: It will release spoken word books by interesting celeb readers, reading popular books," said Simmons.

Simmons Audio's maiden voyage is Gene Simmons reading his own KISS And Make-Up, tentatively due before Christmas.