LA KISS Hire Entertainment Specialist HARLAN HENDRICKSON As Executive Producer

February 20, 2014

The LA KISS announced today the hiring of Harlan Hendrickson as the organization's executive producer of entertainment. In this new role, Hendrickson will consult the organization on all entertainment-related matters during the upcoming 2014 season. He will directly oversee all in-game entertainment, including concerts and special appearances, at all home contests.

Hendrickson is an innovative marketing professional who provides a deep entertainment background. Outside the sports world, he is the brainchild of the Monsters Of Rock brand, a nationally syndicated radio show which airs in over 60 markets across the country.

"LA KISS will pioneer the fusion of entertainment and pro sports and there is nobody better in the business to bring our vision to life than Harlan," said LA KISS President Schuyler Hoversten. "His creativity and risk taking approach to sports entertainment is a perfect fit for the organization as we design an experience never before seen by sports fans."

Hendrickson is well known for his ability to integrate entertainment and sports across varying media platforms. He developed best practices in several leading sports leagues, including Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League, Major League Soccer, the Arena Football League and the National Lacrosse League. He also directed four ArenaBowls for the AFL.

"Collaborating with Gene, Paul and Doc is truly an honor," said Hendrickson. "They will bring a perspective and vision for our games that will truly set a new bar for pro sports entertainment. KISS has become synonymous with spectacle and I'm thrilled to be part of ensuring our games deliver this."

Hendrickson currently serves as Palace Sports & Entertainment's Vice President of Marketing, overseeing the Palace of Auburn Hills, DTE Energy Music Theatre and Meadow Brook Music Theater in "Detroit Rock City".

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