LED ZEPPELIN Reunion Show Breaks Merchandise Sale Record At O2 Venue

According to Promotional-Merchandise.org.uk, when LED ZEPPELIN played their first concert in 19 years on December 10, 2007 at the O2 venue in London, Event Merchandising worked with the organizers to put together a range of merchandise for sale at the gig and from the online shop.

Nearly 20,000 fans attended the event where original band members Jimmy Page, Robert Plant and John Paul Jones were joined on stage by Jason Bonham, the son of their late drummer John Bonham.

The products sold broke the record for sales of merchandise in the O2 venue.