LINKIN PARK Uses Mobile Media To Deliver Every Concertgoer A Live Recording

January 13, 2011

LINKIN PARK and Warner Bros. Records are reinventing the official concert bootleg, by offering every LINKIN PARK concertgoer on the band's 2011 North American tour a complimentary download of the live recording of the show they attend. Fans will simply send a text to a short code that will be displayed at each venue, and a link to the download will be emailed to them following the concert. Basecamp Productions, a pioneer in the development of the official concert bootleg, will be handling the distribution of the live recordings.

"The energy we get from our fans is what makes a great show," says LINKIN PARK bassist, Dave "Phoenix" Farrell. "We wanted to show our appreciation by giving that experience back to them."

To ensure that every concertgoer has an opportunity to download their show, in venue media will be used to provide fans with a mobile short code. Fans that text to that short code will be connected to the bootleg download. "Our goal is to create the most seamless connection between LINKIN PARK and their biggest fans, and to ensure that their passion for this great live band is rewarded," said David Marcus, Warner Music Group's SVP of Worldwide Artist Services. "Working with Basecamp we're able to capture a magical performance and deliver that performance straight into the fan's email inbox."

Basecamp co-founder and CEO Joshua James says, "We have worked with LINKIN PARK to make their live recordings available for fans to purchase since 2007, but the band's decision to make these concerts easily available to everybody in the building truly transforms the idea of a bootleg from a hard to find, lo-fi, collector-only piece, into a treasured memento of a great night out."

Through their partnership with Basecamp Productions, LINKIN PARK has made nearly every performance since 2007 available to their fans via download from their web site. All recordings are professionally mixed, and include exclusive photos from the performance.

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