LORDI: 'Mie Oon Lordi' Book Sales Off To Slow Start

November 17, 2006

According to Oikotimes.com, the new biography of LORDI mainman Mr. Lordi, "Mie oon Lordi", written by culture reporter Jussi Ahlroth from the Helsingin Sanomat, has been in the shops in Finland for a week now. The book has been criticized for not including enough new revelations on the nation's favourite monsters, and Mr. Lordi still comes across as a thoroughly nice guy in a monster mask. Ilta-Sanomat reports the book's sales have not taken off as expected in Finnish book stores. The print run is 10,000 books. Mr. Lordi will sign copies of the book at Helsinki's Academic Bookstore on Friday, November 17, in a move that is expected to give a boost to the slow sales.

LORDI released its new DVD, "Market Square Massacre", in Germany on November 3. The disc contains the group's music videos plus the "welcome-home" concert from Helsinki last May when a record audience of 90,000 Finns welcomed their heroes back from the Eurovision Song Contest victory in Athens. It also contains some extra material from Athens as seen on Finnish TV in May. The band also recorded a new version of their 2003 hit "Would You Love a Monsterman?", and a new music video was shot with a Halloween theme (also included on the DVD).

LORDI's "The Arockalypse" album was recently certified gold in Sweden for sales in excess of 30,000 copies. The CD topped the album charts and stayed in the Top Ten for several weeks. In addition, "Hard Rock Hallelujah" reached position No. 9 on the Swedish single chart and stayed in the Top 60 for almost four months. "Hard Rock Hallelujah" was also certified gold in Germany, where it was in the Top 10 for seven weeks, having peaked at position No. 5. So far, the single has sold an impressive 150,000 copies in Germany.

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