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MÖTLEY CRÜE Bassist's Clothing Line 'Gaining Speed Faster Than Expected'

July 23, 2007

MÖTLEY CRÜE bassist Nikki Sixx has issued the following update on Royal Underground, his clothing line with former St. John CEO Kelly Gray:

"Kelly Gray, myself and our wonderful staff was in Dallas for Conclave. We had a fashion show for our clothing line... men's, women's and jewelry. It was my first fashion show (as a designer) and Kelly's 1000th, so I popped my cherry, so to speak. The new line is outstanding. We're very proud. We seem to be gaining speed faster than expected from retail and our design sensibility is spot-on but still edgy in all the right places..

"Thanks so much for your support... in all my creative adventures."

Nikki Sixx took part in a press conference last Monday (July 16, 2007) to promote his new book and accompanying soundtrack, "The Heroin Diaries: A Year in the Life of a Shattered Rock Star". Two separate video interviews with Nikki (and his new band SIXX: A.M.) conducted on that day have been posted on YouTube:

* Altitude TV
* Metal Sanaz

Highlights from the press conference can be seen at this location.

As previously reported, an EPK (Electronic Press Kit) for "The Heroin Diaries: A Year in the Life of a Shattered Rock Star" can be accessed at this location. It includes the official press release, new band photos, a 32-page downloadable excerpt from the book, the "Life Is Beautiful" video and video highlights from the press conference all in one.

Nikki Sixx's new band SIXX: A.M. — also featuring James Michael and DJ Ashba (ex-BEAUTIFUL CREATURES) — made its live debut on July 16.

Due September 18 via MTV/VH1 Pocket Books, a division of Simon & Schuster, "The Heroin Diaries" offers an unflinching and utterly gripping look at Sixx's descent into drug addiction with a soundtrack, featuring James Michael and DJ Ashba (ex-BEAUTIFUL CREATURES),to match. The book is a tell-all, drawn from Nikki's 1986 and '87 journals.

Sixx found the diaries in storage and spent years compiling them for the book. He said he sees them more as a commentary on the record business than as a portrait of a lurid rock 'n' roll lifestyle.

The album will be released by Eleven/Seven Music and distributed by ADA, with a portion of proceeds donated to Nikki's Running Wild in the Night, a fundraising initiative for Covenant House.

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