• facebook
  • twitter
  • rss

MÖTLEY CRÜE Featured In KIA's Male-Fantasy Super Bowl Ad

January 25, 2012

Automaker Kia has enlisted rockers MÖTLEY CRÜE, supermodel Adriana Lima and mixed martial arts fighter Chuck Liddell for its 60-second ad called "Drive The Dream" for the Kia Optima Limited.

Kia's Super Bowl XLVI ad will premiere on February 2 on over 18,000 movie screens, while the company will also run 15-seconds teasers with Adriana Lima on TV and in cinema from January 27.

According to USA Today, the idea for the ad is one man's fondest dream.

"As we're dreaming at night, our true desires come out," says Michael Sprague, Kia Motors America head of marketing and communications.

The ad features Lima waving the checkered flag at a speedway, a MÖTLEY CRÜE concert, Chuck Liddell battling in the ring, a heroine and hunk on horseback in a romance novel setting, champion bull rider Judd Leffew taming a bucking rhinoceros, with the ending bringing a fairy tale atmosphere. Sprague calls it "the ultimate man's dream" yet is quick to add "but it's not offensive to women, either."

Find more on
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).