METALLICA's James Hetfield and Lars Ulrich are featured in a new commercial promoting the Talk Phone add-on for instant messages as part of AOL's new 9.0 Optimized service. According to Adweek, the ad sees "a hardcore-looking dude IMing another bulky, studded type. 'I'm madly in love with you,' the first types. 'I'm madly in lust with you,' responds the second. This is an advertising shocker: starry-eyed beefy men professing their love — not over beers but on the Internet. We start getting the picture when the first types back, 'I'm madly in anger with you,' then picks up the phone and plays a dazzling guitar riff. They are James Hetfield and Lars Ulrich of METALLICA. The song, 'St. Anger', is off their latest album. The spot is honest and funny, with a dazzling build."
The METALLICA commercial is one of nine ads as part of a campaign which debuted in September and continues to roll out this month.
METALLICA will shortly begin another round of touring in support of "St. Anger". Released in June through Elektra Records, the set debuted at No. 1 on The Billboard 200 and has sold 1.4 million copies in the U.S., according to Nielsen SoundScan.