METALLICA's 'Fuel' Used In DODGE's 'Predators' Commercial
March 27, 2016
METALLICA's song "Fuel" is featured in a new commercial for Dodge's powerful performance cars. Check it out below.
While everyone is inside sleeping, the roads become a wide open playground. The 30-second spot, which was filmed in Miami, opens on dark roads and empty streets as the voiceover says, "We don't have to worry about predators like our ancestors did. No sabre-tooth tigers stalking from the brush… no dire wolves circulating the camp." Set to the music of "Fuel", the sinister quality of the city bleeds into a visually arresting landscape as we see the Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Viper GTS racing through the landscape at night, when they have the freedom to drive as the vehicles were meant to be driven.
The voiceover continues, "There are no more monsters to fear, so we have to build our own." Viewers see a "707 Horsepower" super over images of the Charger and Challenger and "Top Track Speed of 206 MPH" over the Dodge Viper. The spot closes with Hellcat, Dodge and Viper logos.
"Predators" is about how these three cars are modern beasts that trigger a deep, visceral feeling.
"Fuel" was written by James Hetfield, Lars Ulrich and Kirk Hammett about the people's desire to drive their car or even their life too fast (for example by taking drugs).
"Fuel" was used as the official theme song for NASCAR on NBC and TNT from the mid-2001 to the 2003 seasons. It also appeared as the lead track on the soundtrack to the PlayStation 2 game "Test Drive Off-Road Wide Open" by Infogrames.
BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).