June 15, 2011

Organizers for the fourth annual Sunset Strip Music Festival (SSMF) have announced that 2011 Elmer Valentine Award honoree MTLEY CRE will return to their roots and close the outdoor street festival on Saturday, August 20. As previously announced, MTLEY CRE will also launch the three-day fest at an August 18 tribute event celebrating their 30-year career. The August 20 street festival stages will also feature performances by a range of artists, including BUSH, PUBLIC ENEMY, MATT & KIM, ESCAPE THE FATE, THE DIRTY HEADS, COBRA STARSHIP, SHE WANTS REVENGE, BLACK VEIL BRIDES and TRIBAL SEEDS, as The Sunset Strip is closed to traffic to host a full day of music. Additionally, the all-day street festival will feature performances by VOXHAUL BROADCAST, LETLIVE, DELUKA, KILL THE COMPLEX, THE LOST PATROL and 50 more bands in the venues.

This year's street festival will include unique "after-parties" at venues with DJs Felix Cartal, Harvard Bass, Deathface and Bones performing at the Key Club, and SEMI PRECIOUS WEAPONS returning to The Roxy Theatre to present their signature rock-meets-art party Empire, featuring special guests.

Each year, West Hollywood's world-famous Sunset Strip celebrates its rich musical history and influence with the Sunset Strip Music Festival, a three-day event that features a variety of artists throughout its venues culminating with an open air street festival on its last day. This year's event takes place Thursday, August 18, Friday, August 19 and Saturday, August 20.

On Saturday, August 20, Sunset Boulevard will be closed to traffic between Doheny Drive and San Vicente Boulevard and will be transformed into a premier concert destination with outdoor stages, beer gardens, a VIP lounge, food trucks, interactive experiences and live performances within the venues during the day until 1-2 a.m.

A wide range of artists will perform in The Sunset Strip's venues House of Blues Sunset Strip, Key Club, The Roxy Theatre, Viper Room and Whisky A Go-Go throughout all three days of the festival. These include iconic acts such as Ray Manzarek and Robby Krieger of THE DOORS with vocalist david brock and URIAH HEEP, to emerging talents, including DREDG.

The three-day festival kicks off with a special tribute to MTLEY CRE at the House of Blues on Thursday, August 18 where they will be presented with the Elmer Valentine Award for their contributions to the history of The Sunset Strip. The intimate event will feature special guests and one-of-a-kind performances. In addition to the tribute event, the City of West Hollywood will also recognize MTLEY CRE with a special day in their honor. The festival continues Friday, August 19 with a full night of music in the venues. Again this year, the Viper Room will serve as the official media hub during the day of the street festival, with live remotes from 98.7fm and artist interviews. Select Sunset Strip businesses will also host parties, music showcases and gallery exhibits open to the public throughout the week.

Tickets are currently on sale via TicketWeb. General-admission August 20 street festival tickets will be available for $55 (advance, online sales),and $70 at the door the day of the event. A limited number of VIP street festival tickets, which include access to a VIP rooftop lounge and priority access to the venues, will be available for $120 in advance. A very limited number of three-day VIP passes (which include access to all the venues on Thursday, Friday and Saturday nights, plus the August 18 tribute to MTLEY CRE and VIP access to the August 20 street festival) will be available for $250. All tickets for the festival are being sold without additional fees, the price you see is the price you pay. Fans can also purchase tickets directly from their iPhones this year with the Sunset Strip Music Festival app available for free download.

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